Personalized Print I: a success story unfolds

Variable data printing has made tremendous progress since its beginnings
It caused quite a sensation back in the 1960s: bank statements in plain black text produced by dot-matrix printers and then mailed by name to each account holder. Today the very idea of this might only earn grins from nostalgists, especially in light of how far personalized mailings of all kinds have progressed from such modest beginnings. The international PDF/VT standard addresses the needs of modern variable and transactional printing and brings all the benefits of PDF workflows to the world of personalized and variable data printing.

